Our Story

Arohi Media's journey started after we acquired our first radio station, the prestigious WDUR 1490 AM in Durham, NC which is situated in a beautiful wooded lot with its own tower and 1000w non directional broadcasting channel with 24/7 Desi News, Talk and Music format in Hindi for the rapidly growing south Asian population in Raleigh-Durham area. First on air in July 2014. Soon after we leased the HD-4 Channel of 99.9 WCMC-FM and eventually launched our FM translator on 101.9 FM.

We quickly became the go to location for the upscale, educated and influential South Asian population in the Triangle. We bridge the gap between home and the United States with our quality news, music, entertainment and cultural programming. Our format targets Indian and South Asian adults age 18-54.

We currently broadcast on HD Channels in Baltimore, Philadelphia and Raleigh-Durham with plans to launch on 25 additional HD channels over the next 18 months.

Arohi vision is to bring the south asian communities together through the platform of entertainment and bridge the gap between home country and USA by providing best sound quality signal with state of the art HD stations and beat content and partnered with ENIL’s Radiomirchi to launch their brand and content on Arohi Network.