Alex joined Ravi when the two were introduced after Ravi's purchase of WDUR-AM. Alex got his start in radio in college, running his college radio station. He began his radio career in New York for a national radio rep firm, eventually working in Spanish language radio. After stints in Los Angeles and Raleigh, eventually managing a Regional Mexican radio station, Alex transitioned to software and currently works for a local company. He joined Arohi Media as an operational consultant and helps Ravi build his radio company.