MUMBAI: India's No. 1 radio station, started operations in the US on Saturday with its first station going on-air in the tri-state area of New York, New Jersey, and Connecticut with a frequency of 1600 AM.
With an eye on the South Asian diaspora, which forms a significant portion of the ‘immigrant’ population in these cities, the content promises to be a combination of the best in Bollywood music, infotainment, and comedy.
The network will also feature shows from popular Indian radio jockeys such as RJ Sayema, RJ Rochie and RJ Shruti to give listeners in the US 'a slice of their homeland'.
The audience will also be able to tune in to the wildly popular Mirchi Murgas by RJ Naved and dance mixes on Club Mirchi on these stations.
"We are over the moon to finally launch our stations in the US. The South Asian community is one of the most educated and affluent communities there and it is truly tragic that there are very few radio stations with quality programming that cater to this audience. We aim to be able to change that with our product offering and hope that the audience loves what we have come up with as much as we loved putting it together for them," MD and CEO of Radio Mirchi Prashant Panday said.
Mirchi can also be heard in Raleigh-Durham, North Carolina on 99.9 FM HD-4, 101.9 FM and 1490 AM; in Baltimore, Maryland on 92.3 FM HD-2 and in Philadelphia, Pennsylvania on 103.9 FM HD-2 through a licensing arrangement.
Over the next few weeks, Mirchi will also be available in Cleveland, Ohio; Columbus, Ohio; Atlanta, Georgia; Richmond, Virginia; and St. Louis, Missouri through HD channels.
Mirchi stations in the US will also be available online on radiomirchiusa.com.