Our Story

Located in the lovely forest terrain of Durham North Carolina, is our first Radio Station – WDUR 1490 AM where the journey of AROHI MEDIA began in 2014. With our own tower and 1000W non-directional broadcasting channel, we launched 24/7 Desi News, Talk and Music format in Hindi for the rapidly growing South Asian population in Raleigh-Durham area.

In no time we leased the HD-4 Channel of 99.9 WCMC-FM and eventually launched our FM translator on 101.9 FM. By then we had caught the attention of the educated, the upscaled and the influential South Asian population in the Triangle.

We bridged the gap between home and the United States with our quality news, music, entertainment , infotainment and cultural programming in Raleigh Durham NC, St. Louis MO, Atlanta GA, Philadelphia, Columbus OH, Cleveland OH & Baltimore Washington DC. And our format catered to the Indian and South Asian adults age 18-54. We also partnered with ENIL’s Radio Nyra and launched their brand and content on Arohi Media.

And then the pandemic happened and as with most businesses facing the onslaught of a rampant epidemic, Arohi Media’s 7 Radio Stations got reduced to 1 Station in Raleigh Durham. But we are resilient. And we won’t let anything come in our way of our vision to converge all of South Asian population on the East Coast of America through our Radio platform.